Goal of the Car Salesman's Game Burlington VT

If you've already done some car shopping, you may have experienced the kind of pressure the salesman can exert on you to buy today. There are two reasons why it's so important to him that you buy a car today.

Beaudoin's Auto Radiator
(802) 863-3138
8 Home Ave
Burlington, VT
 
Burlington Collision Center
(802) 864-9411
411 Riverside Ave
Burlington, VT
 
Whitcombs Automotive
(802) 363-6484
8 Saxon Hill Rd
Essex Junction, VT
 
Precision Auto Services
(802) 878-1160
124 Colchester Rd
Essex Junction, VT
 
Bob's Auto Center
(802) 879-4008
221 Colchester Rd
Essex Junction, VT
 
Bond Auto Parts
(802) 660-3390
555 Shelburne Rd
Burlington, VT
 
Heritage Ford Service
(802) 865-8150
1600 Shelburne Rd
South Burlington, VT
Hours
Monday: 7:30AM-5:30PM Tuesday: 7:30AM-7:00PM Wednesday: 7:30AM-5:30PM Thursday: 7:30AM-7:00PM Friday

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AutoZone
(802) 879-1621
68 Pearl St
Essex Junction, VT
 
R M Precision Auto Inc
(802) 878-9001
124 Colchester Rd
Essex Junction, VT
 
Paya's North Inc Auto Sales & Parts
(802) 288-9096
264 Colchester Rd
Essex Junction, VT
 
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Goal of the Car Salesman's Game

Provided By: 

The Goal of
The Car Salesman's Game

By Michael Royce
Consumer advocate, former car salesman

The car salesman's game is a game of strategy and, like all strategic games, has a specific goal.

The goal of the car salesman's game is to sell you a car or truck -- that is in stock -- at the highest possible price -- today.

If you've already done some car shopping, you may have experienced the kind of pressure the salesman can exert on you to buy today. There are two reasons why it's so important to him that you buy a car today:

1. Buying today means you're emotionally-charged.
The salesman knows that if he can get you to buy today, before you've done all of your homework and before you're fully ready, then you're probably buying because you're hooked emotionally. Maybe you're turned on by the smell and feel of that car or truck. Maybe you're excited by the anticipation of showing it off to your friends. Or maybe you're jazzed by the promise of a super deal.

Click here to read more from Beat The Car Salesman

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