Invoice Price vs Sticker Price for New Cars Burlington VT

What is the difference between the "sticker price" and the "invoice price" of a new car or truck? Consumer advocate Michael Royce explains the difference between invoice price and sticker price for new cars and trucks.

Bond Auto Parts
(802) 660-3390
555 Shelburne Rd
Burlington, VT
 
Heritage Ford Service
(802) 865-8150
1600 Shelburne Rd
South Burlington, VT
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Paya's North Inc Auto Sales & Parts
(802) 288-9096
264 Colchester Rd
Essex Junction, VT
 
Bob's Auto Center
(802) 879-4008
221 Colchester Rd
Essex Junction, VT
 
Precision Auto Services
(802) 878-1160
124 Colchester Rd
Essex Junction, VT
 
Beaudoin's Auto Radiator
(802) 863-3138
8 Home Ave
Burlington, VT
 
Burlington Collision Center
(802) 864-9411
411 Riverside Ave
Burlington, VT
 
Whitcombs Automotive
(802) 363-6484
8 Saxon Hill Rd
Essex Junction, VT
 
R M Precision Auto Inc
(802) 878-9001
124 Colchester Rd
Essex Junction, VT
 
AutoZone
(802) 879-1621
68 Pearl St
Essex Junction, VT
 
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Invoice Price vs Sticker Price for New Cars

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What is the difference between the "sticker price" and the "invoice price" of a new car or truck?

The sticker price is the amount listed at the bottom of the manufacturer's sticker that's pasted onto the window of the new car or truck. This price is also known as the "M.S.R.P." which stands for "Manufacturer's Suggested Retail Price." This is the official asking price for the vehicle.

The invoice price is the amount that the dealership pays to the manufacturer for that new car or truck. In reality, the dealership may actually may end up paying less than what you see on the invoice because they may receive bonus money back from the manufacturer in the form of a "kickback" (sometimes called "holdback") and/or a rebate and/or other incentives for selling a certain volume of cars. That's how a dealership can sell you a new car or truck at a low close-to-invoice price and still make a nice profit.

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